Fresh UGC for your ads, every week
The all-in-one UGC platform for brands. Briefs, creators, video review, Canvas UGC, analytics and payments, together in one app.
Our team has made UGC for
Making videos instead? For creators
How UGC Program works
From the first brief to the last payout, in four steps.
- 01
Write the brief
Set the rate, the videos you want each week and what to say, for a product or an app.
- 02
Choose your creators
Accept the creators who apply, invite them from the creator directory, or bring your own by link.
- 03
Review each video
Approve it or ask for changes. Then post it, run it as an ad, or have the creator post it for you.
- 04
Track and pay
Follow the views on every post, and pay every creator in one weekly charge.
Every kind of UGC campaign, one platform
Choose a type for each campaign. All three come with any plan, and every video is yours to use on your own channels, forever.
UGC ads
Creators film to your brief and send the file. Post it yourself or run it as an ad.
- Who posts
- You
- Followers needed
- None
- Pay
- Per approved video
Canvas UGC
Creators run new TikTok or Instagram accounts for your brand and post there every week.
- Who posts
- The creator, on a new account
- Followers needed
- None
- Pay
- Per video, plus CPM bonuses
Sponsored posts
Creators post on their own page, to their own followers, and you can boost the post.
- Who posts
- The creator, on their page
- Followers needed
- 1,000 or more
- Pay
- Per post
Canvas UGC
A Canvas account is a new TikTok or Instagram account a creator runs for your brand. Brands run them for organic reach, content testing, product launches, traffic and sales.
Ten creators, fifty videos a week
Each one posts five times a week, from one brief and one weekly charge.
Tracked account by account
Each account is verified with a code in its bio, and its followers and every post's views are tracked.
CPM bonuses on top of the rate
Pay a CPM of $1 to $50 on top of the rate, capped per video and counted over 7 or 14 days.
Your whole UGC program runs here. No DMs, spreadsheets or invoices to chase.
Write the brief, then pick from the pitches
Set the rate, the videos a week and what to say. Creators apply with a pitch, and you accept the ones you want.
- You set the rate, from $5 a video
- Ask every applicant a screening question
- Invite creators you already work with by link
Approve each video, or send it back with a note
Your note goes to the creator, who sends a new version. Every point in your brief is a box to tick, and a video you don't review within 48 hours is approved.
One to three rounds of changes
You choose how many when you set up the campaign.
Rejected videos aren't paid
Turn down a video that misses the brief, and it isn't paid.
Chat with your creators
Write to one creator, or to everyone on the campaign at once.
An AI assistant that knows every campaign, post and view
It will run the day-to-day of your UGC program with you. It will explain your results, set up campaigns, find and invite creators, check captions against your brief and chase what's waiting. You confirm every change.
Answers from your own data
Every view, cost and date will be read from your campaigns, never made up by the AI.
Asks before it acts
It will draft campaigns, invites and reminders, then wait for you to confirm.
Shows its work
It will check each caption against your brief, quoting the words it matched.
Cross-platform analytics, down to the video
Views, engagement and CPM for every post on TikTok, Instagram and YouTube, by creator, campaign and platform.
Read from the platforms
Every 3 hours for a post's first 3 days, then daily for 30 days.
What each view cost
Spend is what you paid, so every video, creator and campaign has its own CPM.
CPM bonuses, checked
Canvas posts are read on the same schedule, and checked for bought views before a bonus is paid.
Pay your roster in one place
Creators will be paid weekly through Stripe, and every payout is worked out for you, line by line.
One charge a week
It covers every creator on a campaign, plus the 5% fee. Creators keep 100% of the rate you set.
KYC through Stripe Connect
Every creator will verify their identity before their first payout, so you know where each one is based.
Holds and credit
Each payout is held 48 hours before it's released, and pay for a video that never arrives comes back as credit.
The terms every campaign runs on
- $5
The lowest rate you can set for a video. Every rate is yours to set.
- 48hours
To review a video before it's approved for you.
- 5%
Our fee, on what you pay creators and nothing else.
- 100%
Of the rate you set goes to the creator.
Find creators who fit your brief
Browse creators who listed themselves for brand work, with sample videos and asking rates, and invite the ones you like.
Ranked for your campaign
Creators who match your niche, platforms and budget come first, and nobody can pay to rank higher.
Samples and rates up front
Watch their work and see what they ask before you send an invitation.
Approved by a person
Creators choose to be listed, and our team approves each listing before brands can see it.
One app, three sizes
All three plans have the same tools and campaign types. Choose by how many creators and campaigns you run at once.
Starter
For a first campaign and a small roster of creators.
$79a month
- Active creators
- 10
- Live campaigns
- 1
- Campaign types
- All three
- Tools
- Every one
Growth
RecommendedFor brands running several campaigns at once.
$199a month
- Active creators
- 50
- Live campaigns
- 5
- Campaign types
- All three
- Tools
- Every one
Scale
For teams running UGC at volume, with no caps.
$479a month
- Active creators
- Unlimited
- Live campaigns
- Unlimited
- Campaign types
- All three
- Tools
- Every one
Plus 5% of what you pay creators, on every plan. Creators keep 100% of their rate.
Compare plansQuestions brands ask about UGC
Write to support@ugcprogram.com about anything we haven't answered here, and we'll reply.
Who is UGC Program for?
Brands and apps that want new short videos every week for TikTok, Instagram and YouTube, and want to run it themselves: ecommerce and DTC brands, apps and software, and the agencies that run UGC for them. You choose the creators and approve every video; UGC Program is the software to run it, track it and pay for it.
What is Canvas UGC?
Canvas UGC is short video posted on new TikTok or Instagram accounts made for one brand. Each creator runs one account for you and posts several times a week, so one brief brings high-volume UGC on fresh accounts, for organic reach, content testing, launches, traffic or sales. Every Canvas account is verified with a code in its bio, its views are tracked on every post, and you can add CPM bonuses of $1 to $50 on top of the rate.
When can we start?
We're opening UGC Program to a first group of brands. Get early access and tell us what you sell; a person reads every request, and we'll email you when your account opens.
Will creators apply to my campaign?
We're new, so we won't promise a number. Your campaign is listed in Discover, where creators browse open briefs, and it has its own link to send to creators you know. You can also invite creators from the creator directory, and for the first campaigns our co-founder Leah brings in creators from her UGC agency.
What if a video isn't what we asked for?
Send a note and get a new version, with one round of changes unless you set up to three. Reject a video and it isn't paid. A video you don't review within 48 hours is approved.
Does it work for apps and software?
Yes. Creators use your app on their own phone or screen, on camera or as a screen recording. Put the format in the talking points, and arrange any access in chat. Analytics count views, engagement and CPM on every post; we don't track installs, so those stay in your attribution tool.
Who owns the videos, and can we run them as ads?
The creator keeps the copyright, and you can use every delivered video on your own channels, worldwide and forever. Ad rights are sold by time: included on every video, or bought later on only the ones that work. On creator posts you can also run Spark Ads from the creator's own account, for a monthly fee.
When are we charged, and can we pause?
Your plan is billed monthly. Each creator's pay is charged a week ahead, plus the 5% platform fee. Pause anytime, and a paused campaign has no weekly charge; pay for videos that weren't delivered becomes credit.
How is this different from an agency?
An agency chooses and manages creators for you. Here you choose the creators and set the rate yourself, and the brief, videos, chat, views and pay sit in one app your whole team shares, for a monthly plan.
What should we pay a creator?
You set the rate, from $5 a video. On creator platforms in 2026, brands typically pay $40 to $200 for a UGC video and $10 to $40 for a Canvas video.
A note from our co-founder
Most UGC fails before anyone presses record. I run a UGC agency, so I see it from the inside. You need a clear brief, a rate you set, creators you picked yourself and a clock on every draft. UGC Program is built on those four things. For the first campaigns, I'm bringing in creators from my agency.
Leah KariaCo-founder. UGC creator and agency owner.Email LeahBe one of the first brands on UGC Program
- A person reviews every request
- Plans from $79 a month
- Pause or end anytime
